GLADE® PARTNERS WITH MOTOWN ARTIST KEVIN ROSS TO GIVE THE GIFT OF FREE MUSIC THIS HOLIDAY SEASON
Ross Records New Take on Holiday Anthem “This Is My Wish”
RACINE, WIS., (December 11, 2014) / PR Newswire / —On the heels of last year’s celebrated holiday anthem, “This is My Wish,” Glade® has partnered with R&B singer/songwriter Kevin Ross to produce a new version of the Glade® inspired original song. Created as a gift to fans, Ross used scent to inspire his take on the track, which is available once again this year for free download on www.Glade.com.
The Glade® 30-second commercial launched Nov. 15 and showcases Ross’s take on the now-famous song. The Washington, D.C. native is now focused on his singing career, with a musical approach that is created by blending soulful melodies with hip-hop sensibilities. He recently toured with Ne-Yo on his sold out “One Night With Ne-Yo” tour and just released his new EP “Dialogue In The Grey” in September.
“As an artist, I find creativity, feelings and emotions are inspired by the things that take you back to a specific moment in time,” said Ross. “Glade® Sparkling Spruce™ reminds me of time spent with friends and family during the holidays and provided inspiration for my adaptation of this song.”
Sparkling Spruce™ is just one of the four fragrances under the Glade® Limited Edition Winter Collection; Merry Citrus Melody, Apple Cinnamon Cheer™, and Frosted Cookie Party™.
“This is My Wish” is available for free download courtesy of Motown Records, onwww.Glade.com/Wish. The website also features the official music video and behind-the-scenes footage, which is also featured on the Glade® YouTube page.
As the worldwide leader in home fragrance1, Glade®can help inspire a variety of positive emotions through scent. Glade® has been a fragrance leader for more than 50 years, and offers over 37 fragrances across a variety of products, including room sprays, candles and wax melts.
1Nielsen-affiliated databases for Home Fragrance covering North American, European, South American, and Asian markets for the 12 months ending June 2013.
About SC Johnson SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX®and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE®, and RIDSECT®. The 128-year-old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com